One of the most reliable UK bookmakers, William Hill announced that they signed a three-year contract with one of the oldest and most famous horseracing festivals in the world, as they will sponsor the St Leger festival until 2020!!!
The deal with ARC (Arena Racing Company) worth an estimated amount of £700,000 per year.
According to this, the festival will now be called as ‘The William Hill St Leger Festival’. The deal will see feature all races that taking place the four days of the festival.
Apart from the new featured races, the famous bookmaker will also sponsor the other races that taking place during these four days such as: the May Hill stakes (traditionally known as Ladies' Day), the Mallard stakes (known as Gentlemen’s Day), the opening day handicap, the Portland stakes and the William Hill St Leger Stakes on the final day.
ITV1 will cover the festival live and ITV4 will cover the Ladies Day event.
After the agreement was signed, Philip Bowcock, the CEO of William Hill said: William Hill is one of the best known brands in betting - with a long history of horseracing sponsorship. We are delighted to sponsor the oldest classic and we will work closely with ARC to continue to build the profile and popularity of the William Hill St Leger Festival
In that point it has to be mentioned that, at the current time, William Hill already sponsors Great St. Wilfrid at Ripon, the Scottish Super Sprint at Musselburgh, the Ayr Gold Cup. At the same time they are the primary sponsor for all races coverages on ITV.
Martin Cruddace, ARC Chief Executive saild about the deal: “We are delighted William Hill have become the new sponsors of the St Leger. We really enjoy working with their team and look forward to extending this to our feature racing festival of the year. William Hill have the brand, vision and team to help build on the success of both the four-day festival and the feature race, the St Leger, which continues to be one of the most important races in the British Racing calendar.”
Executive Director of Doncaster Racecourse, Tim Banfield, added: “The William Hill St Leger Festival is a wonderful four days of racing for Doncaster, the Yorkshire region and the whole of British Racing. We aim to have a real and long-term partnership with all our sponsors and we look forward to integrating William Hill’s world-renowned brand into our feature event. The team here are working hard on preparations for this year’s William Hill St Leger Festival and we are set on delivering another fantastic four days of racing.”
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Established in 1934, William Hill is one of the true betting pioneers. The football, horse, and greyhound zones are packed, with hundreds of betting options and races available every day. There are so many website languages, and customer support is accessible 24/7. It keeps adding betting features, like Bet Builder and Request a Bet, and you can win up to £2,000,000 in football's top leagues. If you asked me 7 years ago, I would have told you that William Hill is the thε world’s best sportsbook. However, today is a different story. Even though the winning limits are incredibly high, you will see your account restricted very fast if you are a successful bettor. Besides, the overall payout is below par, even for football betting. Finally, if you are not looking to bet on horse racing, you will not be dazzled by what is available. Overall, William Hill offers a solid product for UK sports, but I would like to see the sportsbook improve the international offering as well.