Great deal for William Hill

27 Jun 2017

William Hill articleOne of the most reliable UK bookmakers, William Hill announced that they signed a three-year contract with one of the oldest and most famous horseracing festivals in the world, as they will sponsor the St Leger festival until 2020!!!

The deal with ARC (Arena Racing Company) worth an estimated amount of £700,000 per year.

According to this, the festival will now be called as ‘The William Hill St Leger Festival’. The deal will see feature all races that taking place the four days of the festival.

Apart from the new featured races, the famous bookmaker will also sponsor the other races that taking place during these four days such as: the May Hill stakes (traditionally known as Ladies' Day), the Mallard stakes (known as Gentlemen’s Day), the opening day handicap, the Portland stakes and the William Hill St Leger Stakes on the final day.

ITV1 will cover the festival live and ITV4 will cover the Ladies Day event.

After the agreement was signed, Philip Bowcock, the CEO of William Hill said: William Hill is one of the best known brands in betting - with a long history of horseracing sponsorship. We are delighted to sponsor the oldest classic and we will work closely with ARC to continue to build the profile and popularity of the William Hill St Leger Festival

 In that point it has to be mentioned that, at the current time, William Hill already sponsors Great St. Wilfrid at Ripon, the Scottish Super Sprint at Musselburgh, the Ayr Gold Cup. At the same time they are the primary sponsor for all races coverages on ITV.

Martin Cruddace, ARC Chief Executive saild about the deal: “We are delighted William Hill have become the new sponsors of the St Leger. We really enjoy working with their team and look forward to extending this to our feature racing festival of the year. William Hill have the brand, vision and team to help build on the success of both the four-day festival and the feature race, the St Leger, which continues to be one of the most important races in the British Racing calendar.”

Executive Director of Doncaster Racecourse, Tim Banfield, added: “The William Hill St Leger Festival is a wonderful four days of racing for Doncaster, the Yorkshire region and the whole of British Racing. We aim to have a real and long-term partnership with all our sponsors and we look forward to integrating William Hill’s world-renowned brand into our feature event. The team here are working hard on preparations for this year’s William Hill St Leger Festival and we are set on delivering another fantastic four days of racing.”

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During the early years of online betting, being registered to William Hill’s website was considered a sign of prestige. One of the leading worldwide brands, Will Hill remains stable and secure, always reliable, by carrying the proud tradition of British bookmakers. They have also kept the traditional horse racing and greyhound betting. Football and other sports (especially minor leagues outside Britain) have been massively reworked through the years and are now considered one of their best suites. They remain a traditional choice for every punter, however we would like to see an increase in their limits on some less popular events.

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