Betsson Group to offer first ever horse racing on Betsafe

20 Jun 2017

Are you ready for the thrill of horse races? If yes, you should join Betsafe, as they have become the first brand of the Betsson Group to add a horse racing market.

Last year, Betsson acquired RaceBets and now is ready to offer an in-house built horse racing product by an experienced horse trading team.

Players are now able to bet on more than 250,000 horse racing events on Betsafe.

Chief executive and president of Betsson, Mr Ulrik Bengtsson said: “Horse racing is an essential part of a competitive sportsbook offering if you want to be a strong competitor in markets like the UK and Ireland. By launching horse racing on Betsafe we are levelling up our sportsbook significantly; the fact that we do it ahead of our planned launch date is also credit to our integration capabilities. The next step is to launch horse racing on our other brands; moreover, we have made a number of other improvements of our sportsbook and will soon also make an upgrade of our mobile sportsbook.”

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Betsson is one of the industry leaders in Scandinavia. The brand keeps walking down the road of legitimacy and legality after all the Betsson Group is listed on the stock exchange and transparency is always the target. The in house platform is quick and easy to use, both on mobile and desktop and product-wise, there are only a few black marks. Odds on secondary leagues are short, the brand tends to cut winners fast, while the stake limits on the events are mainly low. On the other hand, I like the odds on the top leagues, which can challenge those of Bet365 and are better than Bwin’s. Live streaming and the whole live betting section are a state of the art, while the quick withdrawals give an extra boost to the recreational bettors looking for a safe and legit bookie

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