Betfred secure Bolton Sponsorship & extend Playtech deal

17 Jun 2017

betfred bolton playtechBetfred, one of the most respected and well reputed bookmakers in Europe has once again proven its drive for constant success with two important deals.

Betfred have just signed a deal with Bolton Wanderers. The newly promoted EFL Championship club will be sponsored by Betfred for the next two football seasons.

The logo of the company will be visible on the team’s match kits and billboards of the “Macron Stadium”.

The cooperation among the two sides does not stop there, as Bolton will also become the first official financial trading partner of Betfred’s newly created forex trading business, Tradefred.

Contract Extension with Playtech BGT

Βetfred and Playtech BGT Sports have extended their cooperation. Playtech, already acts as the live casino provider of the Betfred Casino and has agreed to expand its coverage across the bookmaker’s entire retail estate.

It will also supply Betfred with an additional 570 terminals, bringing its total to over 2.800 across 1700 betting shops in Britain. This deal is expected to be completed before new season's kick off in August.

We also remind you that the PBS’ mobile BetTrack product is already available to the Betfred’s retail network. The application gives strong advantages to Betfred’s players, as they are able to transfer their bets to their mobile phones after having placed them in-shop, track them and cash them out to terminals.

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Betfred is a well-known name among bettors in Britain. It is the epitome of uncomplicated betting, and one of the last UK betting giants still privately owned. The sportsbook was the first to offer a Lucky 15 bet and the first to pay out bettors before a result was guaranteed in 1998. The horse and greyhound racing sections are some of the most complete among online bookies. If you asked me who the best High Street bookmaker is, I would easily tell you, Betfred. However, the transition from shops to online betting has not been so smooth. You can see that most of their business still comes from the High Street, as the platform lacks finesse. The number of markets and payment methods available does not even come close to what the competitors are offering. In addition, for a sportsbook that has been online since 2004 and had a revenue of £10 billion in 2019, the expansion internationally has inexplicably been overlooked. Nonetheless, it is still one of the top options for all the major UK sports.

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