Russia: Bwin to enter local market

14 Jun 2017

Two giants are set to join forces for a significant development in Russia, as bwin is ready to launch in the local market.

GVC Holdings, the parent company of bwin and Russian billionaire, Alexander Mamut are set to operate an online betting platform in the country.

According to the Kommersant Russian media outlet, Bwin.ru will operate in partnership with Digital Betting LCC. This company secured an online gaming license last year. The third partner of this cooperation is an online technology firm named Rambler & Co, with both companies being owned by Mr. Mamut.

Dmitry Sergeyev, Chief Executive of Digital Betting LCC, will also act as Chief Executive of bwin.ru.

Mr. Mamut is intended to invest up to €10€, per year over the next three (3) years in order to give boost the new brand, bwin.ru.

Although this amount is considered pretty significant, it is but a drop in the ocean, if someone takes into account that the newly regulated Russian market is currently worth €15.7m in total annual revenue (sources by Kommersant).

As things stand, only about 10 bookmakers operate in Russia. The entry of bwin into the Russian market is thought to be a pioneering movement, that will pave the way for the entrnace of other betting sites.

Why choose Bwin

The first online betting giant
  • Recognizable brand across the globe
  • Huge variety of markets and sports events
  • Many alternative betting selections
  • Frequent free bets and promotions
  • Large variety of products
  • Extra services, such us cash out, live streaming
  • Many transaction options 
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The attention to detail and constant improvement on the quality of their services has been obvious over the years, especially after 2006 when they launched their actual brand. Bwin has become one of the most popular and prestigious bookmakers in the industry by offering an impressive variety of bets on extremely profitable odds. They are currently considered as market leaders, with a huge live streaming service, an easy-to-use mobile app, that allows punters to watch matches in full screen mode and even a news service which provides information about last minute injuries and tips for winning bets. They’re putting extra effort into maintaining loyal bettors, so their offers and bonus policy might award long term players more frequently than newer ones.

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