Bet365 once again tops bookmaker searches on Google

22 May 2017

According to data from Google, Bet365 has remained the single most searched bookmaker for the third year in a row.

Google experts have stated that, although many other online betting firms have come close to Bet365's popularity, they have consistently retained the #1 spot, since their full online transition in 2015. The following graph shows the search analysis between 888sport, MarathonbetLadbrokes and Bet365, during the 2014-2017 period.

bet365 popularity

What is clearly visible, is that although Bet365 has managed to keep its lead during the last years, Marathonbet has massively improved its rating. Ladbrokes on the other hand has not managed to improve its rates, but also dropped down significantly on its popularity.

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Bet365 needs no special introduction. Even the most amateur players know the immensity of the colossal bookmaker, which is popular for the great innovations it has brought to the betting world. The 20 million active customers speak on behalf of 365, nonetheless there are some ups and downs noted from me. On the downside first, the platform is quite confusing for the beginners. The bookmaker often limits sharp bettors or winning accounts, while the customer service could offer a much better support. On the other hand, Bet365 offers everything a player needs and dreams of. I love the odds, even if they are not the best you can find on the internet. For sure they are worse than Pinnacle’s, but better than those of William Hill or Bwin. The complete suite of features (Bet Builder, Edit Bet, Partial/Auto Cashout, Bet Alerts, Quickbet, Live Streaming) gives an uplift to your betting experience, while the in-play section is one of the best globally. In a few words, an account with Bet365 is a must for every player, and that is non-negotiable.

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