According to data from Google, Bet365 has remained the single most searched bookmaker for the third year in a row.
Google experts have stated that, although many other online betting firms have come close to Bet365‘s popularity, they have consistently retained the #1 spot, since their full online transition in 2015. The following graph shows the search analysis between 888sport, Marathonbet, Ladbrokes and Bet365, during the 2014-2017 period.
What is clearly visible, is that although Bet365 has managed to keep its lead during the last years, Marathonbet has massively improved its rating. Ladbrokes on the other hand has not managed to improve its rates, but also dropped down significantly on its popularity.