Bwin to sponsor Borussia Dortmund as Champion Partners

18 May 2017

bwin borussia dortmund Bwin is upping the stakes in football sponsorships, as they have announced they will be the "Champion Partners" of German football giants Borussia Dortmund until 2021.

The Bwin - Borussia Dortmund deal will the Malta based bookmaker feature their logo on the Signal Iduna Park (Westfalenstadion) banners and special on pitch CamCarpets on Dortmund's Bundesliga home fixtures.

Additionally, Bwin has pledged to offer various promotional offers and bonuses, especially to dedicated Borussia fans.

Carsten Cramer, Borussia Dortmund's Director of Sales, Marketing and Business Development said: "With bwin, we have a partner that has maintained close ties with German football longer than any other operator in its sector. On an international scale, bwin has systematically build up its brand with prominent sponsorships, amongst the blue chips of European club football. This premium insight fits extremely well with our brand positioning. BVB and bwin are combining two brands that are both major players in their own filed."

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Bwin to sponsor Borussia Dortmund as Champion Partners

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