Bwin is upping the stakes in football sponsorships, as they have announced they will be the "Champion Partners" of German football giants Borussia Dortmund until 2021.
The Bwin - Borussia Dortmund deal will the Malta based bookmaker feature their logo on the Signal Iduna Park (Westfalenstadion) banners and special on pitch CamCarpets on Dortmund's Bundesliga home fixtures.
Carsten Cramer, Borussia Dortmund's Director of Sales, Marketing and Business Development said: "With bwin, we have a partner that has maintained close ties with German football longer than any other operator in its sector. On an international scale, bwin has systematically build up its brand with prominent sponsorships, amongst the blue chips of European club football. This premium insight fits extremely well with our brand positioning. BVB and bwin are combining two brands that are both major players in their own filed."
Why choose Bwin
- Recognizable brand across the globe
- Huge variety of markets and sports events
- Many alternative betting selections
- Frequent free bets and promotions
- Large variety of products
- Extra services, such us cash out, live streaming
- Many transaction options
The attention to detail and constant improvement on the quality of their services has been obvious over the years, especially after 2006 when they launched their actual brand. Bwin has become one of the most popular and prestigious bookmakers in the industry by offering an impressive variety of bets on extremely profitable odds. They are currently considered as market leaders, with a huge live streaming service, an easy-to-use mobile app, that allows punters to watch matches in full screen mode and even a news service which provides information about last minute injuries and tips for winning bets. They’re putting extra effort into maintaining loyal bettors, so their offers and bonus policy might award long term players more frequently than newer ones.