Bwin to sponsor Borussia Dortmund as Champion Partners

18 May 2017

bwin borussia dortmundBwin is upping the stakes in football sponsorships, as they have announced they will be the "Champion Partners" of German football giants Borussia Dortmund until 2021.

The Bwin - Borussia Dortmund deal will the Malta based bookmaker feature their logo on the Signal Iduna Park (Westfalenstadion) banners and special on pitch CamCarpets on Dortmund's Bundesliga home fixtures.

Additionally, Bwin has pledged to offer various promotional offers and bonuses, especially to dedicated Borussia fans.

Carsten Cramer, Borussia Dortmund's Director of Sales, Marketing and Business Development said: "With bwin, we have a partner that has maintained close ties with German football longer than any other operator in its sector. On an international scale, bwin has systematically build up its brand with prominent sponsorships, amongst the blue chips of European club football. This premium insight fits extremely well with our brand positioning. BVB and bwin are combining two brands that are both major players in their own filed."

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No introduction is needed for Bwin. They were the first betting giants, being founded in 1999 when they came to the spotlight as Bet And Win. Since 2016, they have been under new ownership - Entain Plc - and have a clear white market strategy, acquiring domestic licenses in New Jersey, Sweden, Italy, Greece, France, and Spain. Bwin is regarded as a top-class bookmaker, but there are some massive pros and cons. The website is a little bit outdated, and the odds should be higher, especially at the top leagues. The absence of Asian bets and the slow withdrawal times are also a great minus. The same applies to the fast limitation on winning accounts, no matter if we are talking about a sharp or a recreational player. On the other hand, the live betting section comes with so many extra features, like Multiview and live streaming. The range of extra bets, both at the pre-match and live betting, sports and payment methods is huge and the mobile apps magnificent. No matter the disadvantages, Bwin will always be a safe place and a classic destination for the bettors.

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