Ladbrokes pens sponsorship deal with PGA Australia

16 May 2017

ladbrokes pga australiaLadbrokes, the world renowned British bookmaker, has announced a deal that is sure to allow for added exposure to the golfing world. They have agreed to sponsor the PGA events in Australia until 2020.

Although the financial terms have not been published, it will allow Ladbrokes to act as the chief commercial sponsor of the PGA Pro-Am Series and the PGA Legends Tour, as well as the official online betting partner of the main tour.

Jason Kibsgaard, Ladbrokes Australia’s Chief Marketing Officer recently stated: “We are very proud to be involved in sporting codes across Australia, and are excited to join forces with the PGA of Australia.”

PGA Australia General Commercial Manager David Pryles consequently added: “To have an internationally renowned brand and market leader partner our Pro-Am, Legends events is a huge boost to professional golf in Australia. This alignment will benefit both PGA Professionals as well as amateur golfers and it’s great for the profile of our sport.

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With over 100 years of experience, Ladbrokes is one of the most familiar betting brands in the UK. It is one of the few companies that has moved to racecourse management by acquiring Lingfield Park in 1975 and one of the few that offers both fixed odds and betting exchange. It has managed to retain a top spot by combining the advantages of being an established High Street bookie, providing new technologies and keeping up with gamification trends. The sportsbook has proven its innovative spirit with the addition of features like the unique 5-A-Side service. In terms of safety and stability, Ladbrokes ticks all the boxes. Nevertheless, I would like to see some improvement in a couple of areas. First, the payout is below par even for the top sports like football and tennis. I would expect a bookmaker of this caliber to offer higher odds to players. Also, like other Entain brands, they tend to limit winning players quite fast. Finally, I would like to see them reopen to more countries in the near future. All in all, Ladbrokes guarantees an action-packed environment, no matter which sport you want to bet.

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