Swedish iGaming company Cherry AB acquire sports betting operators ComeOn

15 May 2017

Cherry AB acquire ComeOnCherry AB, one of the hottest iGaming companies, from Stockholm, Sweden, have announced the 100% purchase of ComeOn's stocks.

Cherry is a Swedish gaming company that specializes in online casinos and lotteries and games development (Yggdrasil Gaming), through subsidiaries in Malta.

The acquisition of ComeOn, allows them to invest in sportsbetting, through ComeOn's base in Malta, while it is also expected that Cherry might move all of its iGaming business under the ComeOn brand.

The cost of the initial purchase, in July 2016, had reached 80€ million, while it is estimated that another 200€ million are required to finalize the deal. 60% of this will be directly credited from Cherry's assets, while the remaining 40% will be covered through a ComeOn share capital increase.

Why choose ComeOn

Friendly neighborhood's bookmaker
  • Award winning software for in-play and mobile betting
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  • Huge variety of sports
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  • Friendly approach towards the players
  • Attractive promotions
  • Variety of tools and helpful pages
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Established in 2010 and still undergoing a number of changes, ComeOn is surely one of the bookies to watch in the near future. Their presence in Malta, perhaps the most high profile jurisdiction in the world, ensures that they remain close to the betting evolution center. They offer a different betting experience, somewhat lighter and more friendly, by portraying punting as a pass time activity. They focus on a variety of betting markets and offer a lot of special bets, especially in football. They are also offering free-of-charge withdrawals, but instead charge deposits. They need a live streaming service and an effective mobile app to be rated among the top bookies.

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