Swedish iGaming company Cherry AB acquire sports betting operators ComeOn

15 May 2017

Cherry AB acquire ComeOnCherry AB, one of the hottest iGaming companies, from Stockholm, Sweden, have announced the 100% purchase of ComeOn's stocks.

Cherry is a Swedish gaming company that specializes in online casinos and lotteries and games development (Yggdrasil Gaming), through subsidiaries in Malta.

The acquisition of ComeOn, allows them to invest in sportsbetting, through ComeOn's base in Malta, while it is also expected that Cherry might move all of its iGaming business under the ComeOn brand.

The cost of the initial purchase, in July 2016, had reached 80€ million, while it is estimated that another 200€ million are required to finalize the deal. 60% of this will be directly credited from Cherry's assets, while the remaining 40% will be covered through a ComeOn share capital increase.

Why choose ComeOn

Top Premier League odds ᐉ 97%
  • 25.000 live events per month
  • 2.000 pre-match events daily
  • 97% on Asian Handicaps
  • 95%+ on basketball
  • Alternative HC’s on basketball-tennis
  • Cashout
  • Pulsebet function
  • Υourbet feature
Play Now
100% up to €25
BOOK SPY
BOOK SPY BONUS REVIEW

ComeOn has been around for more than a decade. When all begun, back in 2010, the bookmaker had a strong potential to become a leading sports betting platform but had never reached that level. The Scandi bookie did not bring any innovations while the group has turned its primary focus to the casino operations. Regarding the ComeOn product, I love the top-notch odds on the high profile leagues. They are even superior to those of Bet365 or Bwin, and that is the brand’s powerhouse. Also, the 60.000 monthly pre-match events are more than satisfactory. On the cons, the payment range is weak and I find unacceptable the fees on every deposit. It is just unbelievable that every topping up through Skrill or Neteller has a 5% charge, while Paysafecard and Cards come with a 2.5% fee. Overall,ComeOn is a decent choice for everyday players that stick to one bookie, but not the ideal bookmaker for sharp bettors.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

The online sportsbook ComeOn has signed a partnership with the Canadian Premier League (CPL) to become its official sports betting and online casino p...

Read more »

Crypto-focused sportsbook and casino Stake.com has entered into a partnership with online gaming provider Aspire Global ahead of its launch in the Bri...

Read more »

With EURO 2020 starting today, Entain has made the estimation that more than 3 million people will place bets on the tournament, with almost 50% of UK...

Read more »

Former Liverpool FC and Republic of Ireland football player Jason McAteer has signed up with the online casino and sports betting operator LV BET as a...

Read more »

The well-known bookmaker Betsson, has struck a deal with the South American Football Confederation (CONMEBOL) to become the official regional sponsor ...

Read more »

Gambling operator William Hill has made the first steps of expanding into the LATAM gambling landscape, by going live in Colombia, building on its acq...

Read more »

Swedish operator Betsson Group has been granted online gaming and sports betting licenses by the Hellenic Gaming Commission (HGC), both of which will ...

Read more »

The renowned bookmaker Expekt, is the newest acquisition of the LeoVegas Group and will soon be relaunched to offer an improved sports betting product...

Read more »

Kansspelautoriteit (KSA), the Dutch gambling regulator, has entered a ‘cooperation agreement’ with the United Kingdom Gambling Commission (UKGC). The ...

Read more »

The renowned bookmaker STSBet has solidified its presence in international markets even more, after the launch of the revamped version of its website....

Read more »

LIST OF TOP BOOKMAKERS
22bet
  • 1.000+ live events daily
  • 95% payout on top leagues
  • Cashout
100% up to €122
1xBet
  • 1.000 live matches daily
  • Asian Handicap
  • 50+ sports
  • Code:BOOKSPY
100% up to €130
Stake.com
  • 95% overall live betting payout
  • 500,000 pre-match events/year
  • 100+ extra bets on top footy events
200% up to $1000
Rabona
  • 20.000+ live events per month
  • 95%+ on Top 5 leagues and NBA
  • Alternative handicaps on basketball
100% up to €100
888sport
  • 10.000 live events per month
  • 40+ sports
  • Bet Builder
  • Code:30FB
€30 Free Bets
Zodiacbet
  • 30+ sports
  • Asian Handicaps
  • Card and Corner bets
  • Code:ZB100S
100% up to €100
20Bet
  • More than 1,000 live events/day
  • 150+ markets in football
  • 40,000+ events/month
100% up to €100
Librabet
  • High odds on football
  • Huge variety of betting markets
  • Intriguing welcome bonus
150% up to €150
Bwin
  • 50+ sports
  • Cards & Corners
  • Edit my bet
High Odds
Bet365
  • Ideal for football lovers
  • 150+ extra bets on top leagues
  • Multiple Asian handicap markets
€25 Bet Credits
Rolletto
  • 95%+ on tennis
  • Alternative spreads on basketball
  • Asian View
120% up to €240
Mystake
  • Few country restrictions
  • 1,000+ pre match events daily
  • 400+ football markets
100% up to $500
Unibet
  • 250.000+ pre-match events/year
  • 10.000+ live events monthly
  • 96%+ on Asian Handicaps
100% up to €50
FEZbet
  • Cashout
  • Next Minute bets
  • Fast Markets
150% up to €100
Unikrn Sports
  • 1,000+ events daily
  • More than 25 sports
  • 7+ languages
200% up to $200
LATEST BOOKMAKER PROMOTIONS