Paddy Power Betfair Plc expand into Daily Fantasy Sports

11 May 2017

paddy power betfairPaddy Power Betfair continue their quest for new, profitable markets, as they have expanded to a largely uncharted territory for European bookmakers. They group has decided to expand into Daily Fantasy Sports and have acquired the mobile led DRAFT operator (http://www.playdraft.com/).

This provides access to one of the fastest growing betting markets in the world, as it is estimated that DFS have raked in $300 million during the last two years. According to Betfair Paddy Power, the acquisition of DRAFT has cost $19 million, while a further $29 million cash injection has been deemed necessary by the group's commercial analysts.

According to chief executive Breon Corcoran: “We are excited to be bringing DRAFT into the Group and to further increase our presence in the United States. DRAFT has a differentiated product and we believe the business, with the support of our marketing and technology expertise, can take share in the fast‐growing daily fantasy sports market”.

Why choose Paddy Power

The Irish power
  • Incredible range of sports
  • Suitable for football lovers
  • Cash Out
  • Multiview option in live betting section
  • Many payment methods
  • Quick withdrawals
  • User friendly website
Play Now!
High Odds
BOOK SPY
BOOK SPY BONUS REVIEW

Paddy is the best example of “united we stand” in betting business, as they started as a merger of all Irish bookies, who expanded in many countries and eventually merged with Betfair. Nowadays Paddy’s popularity is exceeding the British Isles, their main area of interest. They’re one of the first bookmakers who took advantage of odds as a commercial campaign, offering odds on bizarre events to attract publicity. Their services could be complete if they added an Asian Handicap option to their great number of alternative betting selections. They still offer their website only in English, by choice.

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

Kaizen Gaming has signed a deal with the website optimisation company LeanConvert to enhance its on-site player conversion and UX disciplines across i...

Read more »

Betfair introduced its sports betting exchange to the Italian market aiming at expanding its betting offering in the country. However, the Italian gov...

Read more »

Entain has made an offer to acquire the Baltic operator Enlabs putting on the table $341.6m. This offer means that Εntain (formerly known as GVC Holdi...

Read more »

The Malta Gaming Authority (MGA) is willing to appoint a new chief executive. In its job post, MGA stated that it’s looking for a “dynamic, passionate...

Read more »

William Hill has announced the acquisition of Alfabet S.A.S., a Colombian gambling operator. The globally known betting company William Hill stated th...

Read more »

Russia’s online bookies have received a postponement from the proposed regulatory changes; hoping that the government will change its mind regarding t...

Read more »

The ATP Tour has lifted the two-year ban on men’s tennis tournaments signing deals with sports betting operators. The ATP Tour reached the decision to...

Read more »

The Spanish minister of Consumer Affairs, Alberto Garzón, is about to start a public consultation on a new draft Royal Decree designed to make the cou...

Read more »

Skrill and Neteller have informed sportsbooks that they will not be processing online gambling payments in Norway anymore. Both e-wallets will stop ac...

Read more »

Swiss gambling regulators, the Eidgenössische Spielbankenkommission (ESBK) and the Swiss Lottery and Betting Board (Comlot) have blacklisted another 4...

Read more »

Latest Betting Offers