Australia: Gambling ads officially banned during live sports

9 May 2017

australia gambling ad banBad news for bookmakers in Australia as the government's decision to ban ads during in play events that take place before 8:30 p.m., is sure to limit their marketing reach.

This had been a topic of debate for quite a few months and will lead to gambling operators either immediately complying, or exiting the market.

According to the ban, land based and online bookmakers will not be able to air their commercials 5 minutes before the start and 5 minutes after the end of any sports event. Strangely enough, this does not apply to any events that start after 8:30 p.m., or to horse, dog and harness racing.

Independent MP Andrew Wilkie recently stated at the Sydney Morning Herald: "We know that children are especially susceptible to advertising and hero worship and that gambling advertising has a real and measurable impact on the children who are subjected to it."

Although Australian bookmakers have sounded their protests towards the gambling ad ban, it seems unlikely that they will appeal against the decision.

Top betting sites in Australia

William Hill
8.6/10
8.6/10

Players Rating: (6 Rates) 7.5

Ladbrokes
8.5/10
8.5/10

Players Rating: (4 Rates) 7.3

William Hill
8.6/10
8.6/10

Players Rating: (6 Rates) 7.5

Ladbrokes
8.5/10
8.5/10

Players Rating: (4 Rates) 7.3

10,000+ have already benefited from Bookmakers.bet

Register to our newsletter and be the first to get our exclusive bonuses and promotions. Fill in your name & email and stay tuned on the latest offers and the new bookmakers in your country.

I agree with the terms of use.

BOOK SPY

The United Kingdom Gambling Commission (UKGC) has announced the suspension of the licenses of two online operators with immediate effect, as they fail...

Read more »

The sports betting technology provider SBTech has been targeted by hackers and that led to the disruption of access to several bookmakers that use its...

Read more »

The Danish state-owned gambling operator Danske Spil has announced a record net profit for 2019 and at the same time the local gambling regulator, Spi...

Read more »

Both UK and Gibraltar gambling regulators decided to suspend the licenses of Addison Global Limited, the operating company of online bookmaker MoPlay,...

Read more »

The United Kingdom Gambling Commission has forced the online betting exchange Matchbook to freeze its UK betting and casino activity; after temporaril...

Read more »

The shareholders of GVC Holdings have voted and approved the relocation of the company’s headquarters and tax residence from the Isle of Man to the UK...

Read more »

The world no. 1 chess grandmaster Magnus Carlsen has signed a sponsorship deal with Unibet, that will make him the global brand ambassador of the famo...

Read more »

The federal states of Germany have reached an initial agreement regarding the establishment of a new draft interstate treaty on the regulation of all ...

Read more »

The UK Gambling Commission has announced that it will ban the use of credit cards on all gambling activities taking place in Great Britain from 14 Apr...

Read more »

Betsson is paying out early on Liverpool FC to be crowned the 2019-20 Premier League champion, since the Reds sit 14 points clear atop the table with ...

Read more »