Australia: Gambling ads officially banned during live sports

9 May 2017

australia gambling ad banBad news for bookmakers in Australia as the government's decision to ban ads during in play events that take place before 8:30 p.m., is sure to limit their marketing reach.

This had been a topic of debate for quite a few months and will lead to gambling operators either immediately complying, or exiting the market.

According to the ban, land based and online bookmakers will not be able to air their commercials 5 minutes before the start and 5 minutes after the end of any sports event. Strangely enough, this does not apply to any events that start after 8:30 p.m., or to horse, dog and harness racing.

Independent MP Andrew Wilkie recently stated at the Sydney Morning Herald: "We know that children are especially susceptible to advertising and hero worship and that gambling advertising has a real and measurable impact on the children who are subjected to it."

Although Australian bookmakers have sounded their protests towards the gambling ad ban, it seems unlikely that they will appeal against the decision.

Top betting sites in Australia

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

The sports betting company, Parimatch, rebranded its corporate identity and was renamed Parimatch Tech, while establishing itself as a multi-market an...

Read more »

The renowned crypto sports betting platform, Stake.com, marks Watford’s return to the Premier League by signing a new multi-year sponsorship. The book...

Read more »

Formula 1 strikes a deal with PokerStars Sports, making the well-known bookmaker its official sports betting partner in Europe. The deal was arranged ...

Read more »

Τhe Verkhovna Rada, Ukraine’s unicameral parliament, saw 252 of its members voting in favor of the bill 2713-D, that intends to lower taxes for those ...

Read more »

President Uhuru Kenyatta boosted the Kenyan betting market by lowering the tax which applies to players’ winnings to 7.5%. Securing its presidential a...

Read more »

For the next three years the online bookmaker Vbet will be the new title sponsor of the Ukrainian Premier League (UPL). The renowned sportsbook will a...

Read more »

As of today, July 1, 2021, the long-awaited German law allowing online gambling all over the country finally comes into effect. Even before fully open...

Read more »

NetBet Enterprises has been awarded sports betting and online casino licenses in Greece by the Hellenic Gaming Commission (HGC) in order to continue i...

Read more »

The renowned sportsbook Pinnacle announced that it will offer a $500,000 betting limit to its players for the Euro 2020. The bookmaker is focused on o...

Read more »

The French gaming regulator the Autorité Nationale des Jeux (ANJ) has conducted a research showing that 31% of French football fans are placing their ...

Read more »

LIST OF TOP BOOKMAKERS
22bet
  • 1.000+ live events daily
  • 95% payout on top leagues
  • Cashout
100% up to €122
1xBet
  • 1.000 live matches daily
  • Asian Handicap
  • 50+ sports
  • Code:BOOKSPY
100% up to €130
Stake.com
  • 95% overall live betting payout
  • 500,000 pre-match events/year
  • 100+ extra bets on top footy events
200% up to $1000
Rabona
  • 20.000+ live events per month
  • 95%+ on Top 5 leagues and NBA
  • Alternative handicaps on basketball
150% up to €150
888sport
  • 10.000 live events per month
  • 40+ sports
  • Bet Builder
  • Code:30FB
€30 Free Bets
Zodiacbet
  • 30+ sports
  • Asian Handicaps
  • Card and Corner bets
  • Code:ZB100S
100% up to €100
20Bet
  • More than 1,000 live events/day
  • 150+ markets in football
  • 40,000+ events/month
100% up to €100
Librabet
  • High odds on football
  • Huge variety of betting markets
  • Intriguing welcome bonus
100% up to €250
Royal Oak Sports
  • Few country restrictions
  • 30+ sports
  • Asian Handicaps
  • Code:WELCOMESPORTS
100% up to $100
Bet365
  • Ideal for football lovers
  • 150+ extra bets on top leagues
  • Multiple Asian handicap markets
€25 Bet Credits
Rolletto
  • 95%+ on tennis
  • Alternative spreads on basketball
  • Asian View
120% up to €240
Mystake
  • Few country restrictions
  • 1,000+ pre match events daily
  • 400+ football markets
100% up to $500
Unibet
  • 250.000+ pre-match events/year
  • 10.000+ live events monthly
  • 96%+ on Asian Handicaps
100% up to €50
Bwin
  • 50+ sports
  • Cards & Corners
  • Edit my bet
High Odds
FEZbet
  • Cashout
  • Next Minute bets
  • Fast Markets
150% up to €100
LATEST BOOKMAKER PROMOTIONS