William Hill Australia: Staggering growth in Q1 2017

9 May 2017

william hill australiaWilliam Hill's gamble in acquiring an Australian presence has certainly paid off. Despite initial predictions of limited growth, due to live betting bans, fiscal reports for Q1 2017, have shown a 53% wagering growth.

This increase was accompanied by the following stats:

  • William Hill Australia has significantly outperformed other markets. Over global growth reached a 9%, while growth in the heavily regulated US market was 16%.
  • Gaming revenue was increased at a 41% mark. Although the exact numbers have not yet been published by Will Hill, this astonishing growth has been confirmed.
  • Win returns have not actually increased for William Hill Australia. Due to a recent flux of horse racing favorite wins, win returns have slipped from 9.4% to 8.2%.

William Hill released the following statement: “We continue to launch more new products than anyone else in the market, with a particular focus on racing this year. We have redesigned the racing content and launched Price Pump, giving personalised enhanced odds. We launched William Hill Rewards in March, redeemable on Bonus Bets and Velocity frequent flyer points, for all recreational customers.”

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Established in 1934, William Hill is one of the true betting pioneers. The football, horse, and greyhound zones are packed, with hundreds of betting options and races available every day. There are so many website languages, and customer support is accessible 24/7. It keeps adding betting features, like Bet Builder and Request a Bet, and you can win up to £2,000,000 in football's top leagues. If you asked me 7 years ago, I would have told you that William Hill is the thε world’s best sportsbook. However, today is a different story. Even though the winning limits are incredibly high, you will see your account restricted very fast if you are a successful bettor. Besides, the overall payout is below par, even for football betting. Finally, if you are not looking to bet on horse racing, you will not be dazzled by what is available. Overall, William Hill offers a solid product for UK sports, but I would like to see the sportsbook improve the international offering as well.

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