William Hill's gamble in acquiring an Australian presence has certainly paid off. Despite initial predictions of limited growth, due to live betting bans, fiscal reports for Q1 2017, have shown a 53% wagering growth.
This increase was accompanied by the following stats:
- William Hill Australia has significantly outperformed other markets. Over global growth reached a 9%, while growth in the heavily regulated US market was 16%.
- Gaming revenue was increased at a 41% mark. Although the exact numbers have not yet been published by Will Hill, this astonishing growth has been confirmed.
- Win returns have not actually increased for William Hill Australia. Due to a recent flux of horse racing favorite wins, win returns have slipped from 9.4% to 8.2%.
William Hill released the following statement: “We continue to launch more new products than anyone else in the market, with a particular focus on racing this year. We have redesigned the racing content and launched Price Pump, giving personalised enhanced odds. We launched William Hill Rewards in March, redeemable on Bonus Bets and Velocity frequent flyer points, for all recreational customers.”
Why choose William Hill
- Britain's favorite bookmaker
- Great variety of betting markets and products
- Average payout percentage at 95.5%
- Suitable bookmaker for darts, horce racing, greyhounds
- Many live betting options
- Wide range of payment methods, including common and local
- Great promotions and free bets
During the early years of online betting, being registered to William Hill’s website was considered a sign of prestige. One of the leading worldwide brands, Will Hill remains stable and secure, always reliable, by carrying the proud tradition of British bookmakers. They have also kept the traditional horse racing and greyhound betting. Football and other sports (especially minor leagues outside Britain) have been massively reworked through the years and are now considered one of their best suites. They remain a traditional choice for every punter, however we would like to see an increase in their limits on some less popular events.