According to an analysis by the Betfair Politics department, almost 30% of online politics punters are backing far-right candidate Marine Le Pen as the winner of the French Presidential Elections 2017.
This is not so much matter of careful consideration however, as the most significant factors seem to be a combination of high odds (10.00 - 9/1) and belief that Le Pen will manage to pull a "Trumpesque" upset. Although these odds translate to a percentage as low as 10%, according to Betfair, politics bettors think that Marine Le Pen still poses as an ‘attractive proposition’.
Emmanuele Macron is currently being traded at 1.11 - 1/9 odds and is considered as a clear cut favorite to become the next French President. According to French news outlets, he currently holds a lead ranging from 4 to 20 points.
No matter what the final result might be, the French Elections 2017 are proving to be a fruitful market for Betfair, who have taken in £22 million in bets. This figure is already higher than the Scottish Referendum 2015 and ranks as number 3, standing behind the Brexit Referendum and the US Elections of 2016.
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When it was established, back in 2000, the Betfair betting exchange revolutionized online gambling. It gave bettors the ability to compete against each other based on a poker or stock exchange model. Players can bet with very high limits and also cover their wagers with more fair conditions compared to the Cash Out feature that traditional bookmakers offer. Professional bettors can use the exchange as a tool to follow the market trends and sell their bets. The high liquidity almost guarantees that your bets will be traded. Betfair is up-to-date with the latest features, like Bet Builder and Request a Bet, and added a fixed-odds section, too. However, the sportsbook payout is below par. Although the market depth in the exchange is huge, it is not as it once was. The liquidity of less popular sports and leagues has decreased dramatically due to the inability of some countries to regulate the betting exchanges, which forced Betfair to exit strategic markets. Moreover, the commission fees are relatively steep compared to other exchanges, such as Matchbook or Smarkets. There are additional charges if you are a very successful trader. Overall, if you are looking to bet on the exchange, then Betfair is unrivaled to any other company.