SPFL sponsorship extension for Ladbrokes

29 Apr 2017

LadbrokeLadbrokes is one of the biggest brand names in the United Kingdom's betting industry and of course, one of the greatest globally. The last few years acts as a sponsor to the Scottish Professional Football League and as everything seems, the British gambling operator seeks to extend the sponsorship. Ladbrokes has acted as SPFL lead sponsor since 2015. The bookmaker announced that it wanted to extend its existing £2 million a year sponsorship agreement with SPFL for the upcoming 2017/18 season. Informing the investors and the press, Ladbrokes marketing stated that it expects to confirm its sponsorship renewal within the coming days. The league stakeholders, have supported the sponsor’s investment in grassroots and social initiatives, meaning that all sides are more than happy with the current partnership.

Jim Mullen, who is the Ladbrokes Coral CEO, commented on the upcoming renewal of the SPFL sponsorship: «We are passionate about the game and our love of football has helped to make the past two seasons hugely rewarding. “Our customers and colleagues know that Ladbrokes and Scottish football make great partners and we are proud to extend our partnership with the SPFL».

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With over 100 years of experience, Ladbrokes is one of the most familiar betting brands in the UK. It is one of the few companies that has moved to racecourse management by acquiring Lingfield Park in 1975 and one of the few that offers both fixed odds and betting exchange. It has managed to retain a top spot by combining the advantages of being an established High Street bookie with providing new technologies and keeping up with the gamification trends. The sportsbook has proven its innovative spirit, with the addition of features like the unique 5-A-Side service. In terms of safety and stability, Ladbrokes ticks all boxes. Nevertheless, there are a couple of areas I would like to see some improvements. First of all, the payout is below par even for the top sports like football and tennis. I would expect a bookmaker of this caliber to offer higher odds to players. Also, like other Entain brands, they tend to limit winning players quite fast. Finally, I would like to see them reopen to more countries in the near future. All in all, Ladbrokes guarantees an action-packed environment, no matter which sport you want to bet.

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