Kindred group has a strong beginning in 2017

27 Apr 2017

Kindred groupKindrer Group, which is the mother company to the Swedish colossal Unibet, has made an extra strong beginning in 2017 and that by itself indicates that 2017 is going to be a great year for the company. Stockholm-listed operator, Kindred Group Plc declared a strong start to 2017 as the company benefits from an enlarged European sports betting and igaming portfolio of brands and assets. Kindred announced a consecutive ‘all-time’ high in group revenues of £153 million up 25% on corresponding 2015’s £122 million, while it has also received a significant boost in sports betting wagering which hit a record £1.1 billion mark. Informing the investors, Kindred governance posted period operating profits of £18.2 million, instead of Q1 2016’s £22.5 million.

Henrik Tjärnström, who is the CEO of Kindred Group commented on company Q1 performance, being obviously happy at the results: «In line with the fundamentals of our growth strategy, we have continued to invest heavily in marketing for both new customer acquisition and reactivation of existing customers. While this may reduce profits in the short term, we are confident that, as we have previously proven, this will drive sustained growth in Gross winnings revenue and profits. For the quarter, marketing was 29 per cent of Gross winnings revenue; however, for the full year we still expect it to average a few percentage points below 30 per cent.».

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No need for introduction for a brand like Unibet, a global power that has managed to take over the market with millions of active players. For 20+ years the bookmaker has been on a constant rising and it has reached many strategic regulated markets, like France, Italy and Australia among others. The Kambi sportsbook platform has always been a guaranteed solution, but that doesn’t mean that there are no negative points at the Scandi giant. I noticed that the last couple of years the odds took a slight downfall, especially in minor football leagues and N.American sports. There still are many complaints about the customer support, features like partial/auto Cashout and Quickbet should be added, while the winning limits seem ridiculous to my eyes. On the other hand, the odds on the top leagues are better than Bwin’s and equal to Bet365’s, while the wide range of sports, markets and payment methods are intriguing. I can’t ignore that Unibet is a safe and sound choice for a recreational player and it is fair to the brand, which has built a solid name throughout all these years.

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