Kindred group has a strong beginning in 2017

27 Apr 2017

Kindred groupKindrer Group, which is the mother company to the Swedish colossal Unibet, has made an extra strong beginning in 2017 and that by itself indicates that 2017 is going to be a great year for the company. Stockholm-listed operator, Kindred Group Plc declared a strong start to 2017 as the company benefits from an enlarged European sports betting and igaming portfolio of brands and assets. Kindred announced a consecutive ‘all-time’ high in group revenues of £153 million up 25% on corresponding 2015’s £122 million, while it has also received a significant boost in sports betting wagering which hit a record £1.1 billion mark. Informing the investors, Kindred governance posted period operating profits of £18.2 million, instead of Q1 2016’s £22.5 million.

Henrik Tjärnström, who is the CEO of Kindred Group commented on company Q1 performance, being obviously happy at the results: «In line with the fundamentals of our growth strategy, we have continued to invest heavily in marketing for both new customer acquisition and reactivation of existing customers. While this may reduce profits in the short term, we are confident that, as we have previously proven, this will drive sustained growth in Gross winnings revenue and profits. For the quarter, marketing was 29 per cent of Gross winnings revenue; however, for the full year we still expect it to average a few percentage points below 30 per cent.».

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Unibet provides all the players with every feature that can be found on any top bookmaker, apart from asian handicaps and credit card payments. However this can be easily offset by their amazing promotions and really good odds, as well as one of the best mobile betting platforms. They also have one of the highest payouts among European-based bookmakers, and they offer frequent bonuses and Live Streaming free of charge. Unibet.com is available in 16 different languages and are constantly focusing more on their international expansion, as they make their entry to many newly regulated markets.

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