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New Changes in the Ladbrokes Governance

26 Apr 2017

ladbrokesLadbrokes is at a very good spot the last few months, is on the up regarding its revenue, but this doesn’t mean that there will be no changes. Just a few days ago, the British bookmaker’s governance announced that the veteran employee Lee Drabwell, who has acted as Retail Operations Director, is about to depart from the company.

Who is Former Employee Drawbell?

Drabwell has served Ladbrokes operations for 29-years, taking on numerous executive positions within the bookmaker’s retail betting division. As far as the person who is going to replace Mr Drabwell in the Ladbrokes governance is concerned, retail operations will be led by Andy Hicks, who was the former retail betting lead for Gala Coral Group.

Drabwell confirmed his departure from Ladbrokes Coral and more specifically, he commented: « I am pleased to have led the retail team in recent years on its journey of growth and market share gain and I will leave the business with very fond memories and proud of my achievements. I am looking forward to a short break before looking for a new challenge in the betting and gaming sector.».

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With over 100 years of experience, Ladbrokes is one of the most familiar betting brands in the UK. It is one of the few companies that has moved to racecourse management by acquiring Lingfield Park in 1975 and one of the few that offers both fixed odds and betting exchange. It has managed to retain a top spot by combining the advantages of being an established High Street bookie, providing new technologies and keeping up with gamification trends. The sportsbook has proven its innovative spirit with the addition of features like the unique 5-A-Side service. In terms of safety and stability, Ladbrokes ticks all the boxes. Nevertheless, I would like to see some improvement in a couple of areas. First, the payout is below par even for the top sports like football and tennis. I would expect a bookmaker of this caliber to offer higher odds to players. Also, like other Entain brands, they tend to limit winning players quite fast. Finally, I would like to see them reopen to more countries in the near future. All in all, Ladbrokes guarantees an action-packed environment, no matter which sport you want to bet.

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