Southampton has just announced its partnership and cooperation with a fresh Asian focused online boomaker, TLCBet, which is going to act as its official Asia Betting Partner. In fact the deal between the two sides will begin without any delays and it will be valid for the next two football seasons, until the 31st of May 2019. TLCBet will additionally hold the title of Global Casino partner for Southampton FC. This is not the first time that TLCBet partners with an English Premier League side, since back in 2016 they formed a partnership with Middlesborough FC and they have also been shirt sponsor of West Bromwich Albion for the Premier League 2015/16 season.
Mike Chong, who is the brand director for TLCBET, commented on the new partnership with Southampton: «We are proud to be supporting Southampton as their official Asia betting partner and official global casino partner. The Saints have a massive fanbase in Asia and we are excited to be working with them.». On the other hand, David Thomas, who is the Commercial Director at Southampton, stated: «We’re looking forward to working closely with them [TLCBET] through the coming seasons to further enhance our growing reputations across Asia.».