Bet365 innovative advertisement… smashed the Media Awards

12 Apr 2017

Media AwardsBet365 is not just a great betting operator, is the leading bookmaker in the industry and that was shown again just a few nights ago, when they won the Technology and Telecoms Award for their In-Play Betting advertising innovation and of course managed again to impress everyone at the media awards. We should remind that Bet365 created an advertisement showing live odds and now this kind of advertisement has become a must in the gambling industry. They were the first to pioneer the service, and this was not lost on the awards’ judges.

Emma Winchurch-Beale, who is the President of the World Media Group and International Sales Director at the Washington Post commented on the great innovation and the huge advertising standards Bet365 has set for another time: « Through specialist technology and setting up an XML feed they were able to launch ‘In-Play betting’, enabling customers to bet on things happening during the game. The campaign was initially trialled with major football leagues in key European target areas. This strategy has resulted in bet365 becoming the world’s biggest online sports betting company, with a 32% profit rise to £478m in the year to March 2015.».

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Bet365 needs no special introduction. Even the most amateur players know the immensity of the colossal bookmaker, which is popular for the great innovations it has brought to the betting world. The 20 million active customers speak on behalf of 365, nonetheless there are some ups and downs noted from me. On the downside first, the platform is quite confusing for the beginners. The bookmaker often limits sharp bettors or winning accounts, while the customer service could offer a much better support. On the other hand, Bet365 offers everything a player needs and dreams of. I love the odds, even if they are not the best you can find on the internet. For sure they are worse than Pinnacle’s, but better than those of William Hill or Bwin. The complete suite of features (Bet Builder, Edit Bet, Partial/Auto Cashout, Bet Alerts, Quickbet, Live Streaming) gives an uplift to your betting experience, while the in-play section is one of the best globally. In a few words, account with Bet365 is a must for the 2021 player and that is non-negotiable.

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