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Paddy Power will Sponsor Shamrock Rovers

12 Apr 2017

Shamrock RoversPaddy Power is one of the biggest bookmakers in the United Kingdom and the biggest one in Ireland, so it is expected to get the greatest sponsorships in the country. The most recent is the one that was agreed with Shamrock Rovers FC.

Competitive Marketing in Irish Football

Paddy Power marketing confirmed that the bookmaker became the official betting partner of Ireland Premier Division football club. We should note that Shamrock Rovers is regarded as one of the most successful football sides in Ireland, has played lots of European matches and has also produced a number of Irish full international football players. Paddy Power brand will be on the Shamrock shirt sleeve, and throughout the pitchside hoardings at the 6,000 capacity Tallaght Stadium.

Paddy Power himself, who is the Director of Communications for Paddy Power commented on the partnership with Shamrock Rovers: «We are delighted to have signed a partnership with Shamrock Rovers. The Hoops are one of Ireland’s most famous sporting teams and we very much look forward to working with the club to offer its incredible fans unique content and experiences.».

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Paddy is the best example of “united we stand” in betting business, as they started as a merger of all Irish bookies, who expanded in many countries and eventually merged with Betfair. Nowadays Paddy’s popularity is exceeding the British Isles, their main area of interest. They’re one of the first bookmakers who took advantage of odds as a commercial campaign, offering odds on bizarre events to attract publicity. Their services could be complete if they added an Asian Handicap option to their great number of alternative betting selections. They still offer their website only in English, by choice.

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