As it seems, Africa is the next big thing for most of the bookmakers and gaming providers and a market which has the potential to grow bigger and stronger. That is the reason why BtoBet chose the Nigerian market, which announced that it has signed a supplier provisions agreement with Nigerian licensed gambling group Sahara Game Technology (Sahara). This agreement will give BtoBet the opportunity to become the top and main provider and gaming platform supplier for the new sports betting operator Yangabet. YangaBet is set to launch in Nigeria utilising BtoBet’s tailor made ‘B-Neuron’ omni-channel solutions.
BtoBet chairman Alessandro Fried, commented on entering the Nigerian sports betting market: «I firmly believe B Neuron will provide the Nigerian company with the greatest insight into players’ data and behaviour and will drive it to expand into other African countries, by suggesting to players what they most like, increasing their loyalty to the brand and ensuring business success.». Moreover, the Sahara Games Technology managing director Jeff Halloran backed BtoBet provisions and platform, stating that he firmly believes in this partnership.