Important partnership for GVC Holdings

6 Apr 2017

GVCGVC Holdings continues the tries to grow even more and they have just completed a new very important and interesting deal. GVC Holding’s European online betting subsidiary Bwin chose sports marketing agency BBH Sport as its lead creative agency. BBH Sport is a marketing company and in fact one of the fastest growing agencies, who is specialized on high impact sports advertising campaigns. Bwin is the first betting operator ever to get a partnership with BBH.

GVC Chief Marketing Adam Lewis, commented on the partnership with BBH: «We are delighted to be working with BBH, they delivered an impressive pitch which really captured our vision. All teams are now gearing up for a lot of hard work and I’m looking forward to the creative process and driving Bwin forward.».

In other news, Bwin is about to get in the Polish market. The widely known betting operator applied for a license, allowing it to offer its services, despite the 12% betting turnover tax that is about to be implemented later this month, while at the same time other bookmakers, like Energybet, William Hill, OlympicBet, Bet365 and others, say goodbye to this territory.

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No introduction is needed for Bwin. They were the first betting giants, being founded in 1999 when they came to the spotlight as Bet And Win. Since 2016, they have been under new ownership - Entain Plc - and have a clear white market strategy, acquiring domestic licenses in New Jersey, Sweden, Italy, Greece, France, and Spain. Bwin is regarded as a top-class bookmaker, but there are some massive pros and cons. The website is a little bit outdated, and the odds should be higher, especially in the top leagues. The absence of Asian bets and the slow withdrawal times are also a great minus. The same applies to the fast limitation on winning accounts, no matter if we are talking about a sharp or a recreational player. On the other hand, the live betting section comes with so many extra features, like Multiview and live streaming. The range of extra bets, both at the pre-match and live betting, sports and payment methods is huge, and the mobile apps are magnificent. No matter the disadvantages, Bwin will always be a safe place and a classic destination for the bettors.

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