Deal extension for Paddy Power and Playtech

5 Apr 2017

gun__1377160310_paddypower_logoTwo of the most powerful companies in the gambling industry, the great Irish betting operator Paddy Power and one of the best gaming providers in the industry, Playtech, have extended their partnership. Confirming the deal extension PBS management stated that the partnership would reflect the industry’s ongoing ‘trend towards self-service’ products within betting shops. Paddy Power is a customer of PBS’s content, which is driven by betting terminals and by this way they allow their customers to access Spotlight tips, key stats and trainer/jockey information integrated within BGT estate terminals.

David Newton, who is the Managing Director Retail at Paddy Power, said: «Extending our contract with Playtech BGT Sports was a straightforward decision after seeing the value provided to our retail shops over recent years. Enhancing the customer experience through market leading technology is key to our retail strategy and PBS’ innovative, revenue-driving terminals provide the perfect platform to help us achieve our aims. These include being able to leverage our own intellectual property with the Paddy Power Cash Card and our unique Onside app allowing customers to track and cash out their SSBT bets.».

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Paddy is the best example of “united we stand” in betting business, as they started as a merger of all Irish bookies, who expanded in many countries and eventually merged with Betfair. Nowadays Paddy’s popularity is exceeding the British Isles, their main area of interest. They’re one of the first bookmakers who took advantage of odds as a commercial campaign, offering odds on bizarre events to attract publicity. Their services could be complete if they added an Asian Handicap option to their great number of alternative betting selections. They still offer their website only in English, by choice.

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