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BC.Game Is The Official Sponsor Of Leicester City For 2024/25

8 Jul 2024

The popular online crypto bookmaker BC.Game has announced that it has become the official partner of Leicester City. The partnership will go on for the 2024/25 season and the new kit's unveiling for the men's team is set to take place on July 6th, while the women's kit will be unveiled on July 20th. 

BC.Game is already known for forming strong partnerships in football as they are also the official partner of the Argentinian Football Association. In addition, they hold a firm place in the eSports market. 

On the other hand, the Foxes just gained their promotion back to England's top-flight league after a remarkable season in the Championship. Leicester City is set to open the new season against the Spurs on August 19th. It will be the last game of the first matchday. 

Next Steps for the Leicester - BC.Game Partnership

After the partnership was announced, Susan Whelan, Leicester City's CEO, stated the following: ''As a leading global operator in a rapidly evolving environment, BC.Game already have a history of successful relationships in sports and we look forward to the development of a mutually beneficial partnership.

The ability to attract high-value partners upon our return to the Premier League is vital to our determination to re-establish Leicester City among the game’s elite, to continue to invest in a competitive squad and to ensure the best possible experience for our supporters''.

BC.Game is the replacement of FBS, an online trading platform, which replaced King Power in 2021. Of course, the Asian duty-free giant will still be heavily linked with the team. The name will appear on the team's training kits. In addition, King Power maintains the rights to the name of the Foxes' stadium. 

Rayne Davis, who is the Director of Marketing and Affiliates of BC.Game made the following statement: ''We are excited to join forces with Leicester City, a club with a rich history, a passionate fanbase and authentic global appeal.

This partnership represents a unique opportunity to introduce a new brand of exciting, safe and responsible online gaming to new audiences, and we look forward to a successful collaboration.”

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