William Hil, which is one of the greatest bookmakers in the United Kingdom and globally as well, seems to have resolved all the governance gaps that were created within the latest months. After the appointment of the new CEO, with Mr Phillip Bowcock getting the job, it was time for the new CFO to be appointed. Ms Ruth Prior will be the one established to the position of Chief Financial Officer and she is going to join the company later this year, since she still works for Worldpay. Ms Prior has worked as CFO at EMI Group and as Finance Director at private equity company Terra Firma Capital Partners. After her appointment as the new William Hill CFO, Ruth Prior commented: « I am excited to be joining William Hill at a time when there are clear opportunities both to grow the business inside the UK and to expand our position on the international stage. I’m looking forward to working with the team to deliver the digital expertise, operational efficiencies and technology platform that will underpin the group’s further growth.».
Why choose William Hill
- More than 35 sports
- UK/Gibraltar licenses
- 2,000+ events daily
- Live Streaming
- Build your Odds
- Full/Partial Cash Out
- Request a Bet
- Android/iOS app


Established in 1934, William Hill is one of the true betting pioneers. The football, horse, and greyhound zones are packed, with hundreds of betting options and races available every day. There are so many website languages, and customer support is accessible 24/7. It keeps adding betting features, like Bet Builder and Request a Bet, and you can win up to £2,000,000 in football's top leagues. If you asked me 7 years ago, I would have told you that William Hill is the thε world’s best sportsbook. However, today is a different story. Even though the winning limits are incredibly high, you will see your account restricted very fast if you are a successful bettor. Besides, the overall payout is below par, even for football betting. Finally, if you are not looking to bet on horse racing, you will not be dazzled by what is available. Overall, William Hill offers a solid product for UK sports, but I would like to see the sportsbook improve the international offering as well.