Just a year and so ago, two of the greatest online betting brand names and especially in the United Kingdom, were merged and they created a very powerful brand in the industry. Ladbrokes-Coral published their first full year results as a merged company and the operating profit rose 22% to £264.3m, with the help coming from digital and retail European business being huge. Revenue rose 11% to £2.3bn, helped by a 24% increase in revenue at its European retail businesses and more specifically in Ireland, Eurobet Italy, Ladbrokes Belgium and the Spanish Sportium.
Chief Executive Jim Mullen comments on the results: «This is a very successful start for the Ladbrokes Coral Group. Both Ladbrokes and Coral entered the merger in November with good momentum, and together delivered a strong full-year financial performance. Our plan is simple. We are focused on building on the leading multi-channel experience developed by both brands, utilising a rigorous approach to data-driven marketing and ensuring that our product delivers a leading customer experience. We will look to leverage our existing experience in international markets to drive further growth and use our significantly increased scale in technology to develop new products and deploy across the enlarged group. We will deliver this with a firm commitment to responsible gambling and health and safety.».