Playtech – Boylesports deal is extended for four years

29 Mar 2017

BoylesportsshopPlaytech continues to create or extend important co-operations and one of them is with Boylesports, with which is going to extend the betting terminal agreements for four more years. Playtech BGT Sports will supply an initial 325 terminals to Boylesports, taking the total number to over 600 and the establishment of the new machines is going to be over until mid-April. Boylesports is Ireland’s second biggest bookmaker and its aim is to get bigger and better in the retail market.

Jenna Boyle, who is the Head of Retail at BoyleSports confirmed the terminal contract extension with Playtech as lead supplier: «The Playtech BGT Sports betting software product is now a fundamental part of our retail strategy. It supports in the delivery of incremental turnover and a strong margin. Furthermore, we wanted to ensure our customer proposition is always relevant and topical. To that end, extending our SSBT estate, with the addition of an ongoing product development roadmap with new software and content features such as Racing Post and back end bonus improvements, will give us a genuine point of differentiation against the competition.».

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