Mika Hakkinen becomes a Unibet ambassador

25 Mar 2017

Mika HakkinenThe Formula 1 season is about to begin and Unibet, who is one of the greatest bookmakers in the industry has appointed former F1 World Champion racer Mika Häkkinen as its new Brand Ambassador. Hakkinen has been a World Champion twice and is known as the Flying Finn. Hakkinen, who won 20 Grand Prix, wiol be the one to provide his expertise in motorsports and F1 to Unibet marketing and editorial teams, detailing opinion and exclusive content. Unibet just a few days ago released their new Youtube campaign ahead of the first Grand Prix of the new season, which will take place in Australia.

Mika Häkkinen commented on joining Unibet as F1 Brand Ambassador: «Unibet is the number one company in the gaming industry, and it’s great to be a part of the team. In the world of Formula One and motorsports in general, there are still a lot of things that the fans don’t get to see. I’ve experienced it closely as a driver and nowadays as an advisor and team member, and now I also want to get the fans inside F1 together with Unibet.».

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No need for introduction for a brand like Unibet, a global power that has managed to take over the market with millions of active players. For 20+ years the bookmaker has been on a constant rising and it has reached many strategic regulated markets, like France, Italy and Australia among others. The Kambi sportsbook platform has always been a guaranteed solution, but that doesn’t mean that there are no negative points at the Scandi giant. I noticed that the last couple of years the odds took a slight downfall, especially in minor football leagues and N.American sports. There still are many complaints about the customer support, features like partial/auto Cashout and Quickbet should be added, while the winning limits seem ridiculous to my eyes. On the other hand, the odds on the top leagues are better than Bwin’s and equal to Bet365’s, while the wide range of sports, markets and payment methods are intriguing. I can’t ignore that Unibet is a safe and sound choice for a recreational player and it is fair to the brand, which has built a solid name throughout all these years.

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