The Formula 1 season is about to begin and Unibet, who is one of the greatest bookmakers in the industry has appointed former F1 World Champion racer Mika Häkkinen as its new Brand Ambassador. Hakkinen has been a World Champion twice and is known as the Flying Finn. Hakkinen, who won 20 Grand Prix, wiol be the one to provide his expertise in motorsports and F1 to Unibet marketing and editorial teams, detailing opinion and exclusive content. Unibet just a few days ago released their new Youtube campaign ahead of the first Grand Prix of the new season, which will take place in Australia.
Mika Häkkinen commented on joining Unibet as F1 Brand Ambassador: «Unibet is the number one company in the gaming industry, and it’s great to be a part of the team. In the world of Formula One and motorsports in general, there are still a lot of things that the fans don’t get to see. I’ve experienced it closely as a driver and nowadays as an advisor and team member, and now I also want to get the fans inside F1 together with Unibet.».
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