Ladbrokes Australia has established a very powerful presence in the Australian market and now is ready to expand it even more, due to the sponsorship to the Newcastle Knights, a NRL side. Ladbrokes will be promoted on the back of the teams shirts on the season 2017. The season began just a few days ago and Ladbrokes secures an important commerce spot on one of the most popular NRL premiership teams. You should remind that Ladbrokes also sponsors the Gold Coast Titans. Newcastle Knights got a Ladbrokes sponsorship, as the club celebrates its 30-year anniversary.
Ladbrokes Australia Chief Marketing Officer, Jason Kibsgaard commented on the sponsorship. «They are more than a club, they are a community, and they are a team headed in the right direction. The circle of football life means there will always be ups and downs and the Knights have a strong history and a strong future and that’s the kind of organisation we want to be a part of».