SkyBet Italia wants to upgrade… its game and for that reason came to an agreement with the industry data, software and content specialist Betgenius. By that cooperation SkyBet Italia will try to upgrade its services to the players, as well as the marketing provisions, by creating personalized messaging to the members. Moreover, the betting operator wants to gain as much new players as possible from the regulated Italian market and for this purpose will integrate Betgenius’ contextual advertising API, which will serve relevant real-time betting suggestions to Skybet.it users and potential customers.
Davide Magni, who is the Media and Partnership Manager at SkyBet.it, commented on the new important partnership: «At Sky Bet we are committed to offering a superior experience to our customers. We think that this deal will help us boost our acquisition and, even more, increase customer retention through the provision of relevant information and added value.». On the other hand, Jack Davison, wgo is the Managing Director at Betgenius, said: «This deal is another example of how Betgenius creates innovative digital marketing solutions that boost engagement and drive down acquisition costs. Highly targeted, relevant marketing is very much the future and we are excited to partner SkyBet.it to help grow its sportsbook with this service».