SkyBet Italia came to an agreement with Betgenius

14 Mar 2017

SkyBet ItaliaSkyBet Italia wants to upgrade… its game and for that reason came to an agreement with the industry data, software and content specialist Betgenius. By that cooperation SkyBet Italia will try to upgrade its services to the players, as well as the marketing provisions, by creating personalized messaging to the members. Moreover, the betting operator wants to gain as much new players as possible from the regulated Italian market and for this purpose will integrate Betgenius’ contextual advertising API, which will serve relevant real-time betting suggestions to Skybet.it users and potential customers.

Davide Magni, who is the Media and Partnership Manager at SkyBet.it, commented on the new important partnership: «At Sky Bet we are committed to offering a superior experience to our customers. We think that this deal will help us boost our acquisition and, even more, increase customer retention through the provision of relevant information and added value.». On the other hand, Jack Davison, wgo is the Managing Director at Betgenius, said: «This deal is another example of how Betgenius creates innovative digital marketing solutions that boost engagement and drive down acquisition costs. Highly targeted, relevant marketing is very much the future and we are excited to partner SkyBet.it to help grow its sportsbook with this service».

Join and grab exclusive bonuses, daily offers and free bets!

Lay hands on exclusive daily bonuses for members only. These promos are limited and are not advertised on the website.

Yes, I have read the Terms & Conditions and I consent to receiving emails from Bookmakers.bet regarding betting promotions, betting guides and news.

BOOK SPY

After a week off due to national team fixtures the English Premier League returns to action, and what a better way to do start matchday 9 than with th...

Read more »

Gambling can be traced in Germany all the way back to Roman times when soldiers were playing several forms of dice games. At some point after the intr...

Read more »

The UK Gambling Commission fined online betting operator Betway £408,915 for marketing on the kids’ section of the West Ham United Football Club...

Read more »

The 2021 report from the Malta Gaming Authority (MGA) has been released. The MGA generally took less regulatory actions, such as issuing fewer warning...

Read more »

The 2022 European Cricket Championships, held in Malaga, Spain, now have Stake.com as an official partner. The T10 competition, in which 21 national t...

Read more »

Just one week after an impressive 49-goal matchday 1, UEFA Champions League action is back. Among all the exciting events, the one that stands out the...

Read more »

LeoVegas Group, the renowned igaming operator, disclosed on Thursday that English Premier League giants Manchester City is the subject of a new partne...

Read more »

The moment football fans worldwide have been waiting for has finally come. The 2022-23 UEFA Champions League season is officially underway with 8 matc...

Read more »

After expanding into Colorado, their second active US state so far, Bet365‘s presence in the North American market has grown. Bettors in the Cen...

Read more »

The 2022 summer transfer window ends on the night of September 1st. As the deadline day is rapidly coming close, top European clubs are looking to sea...

Read more »

LATEST BOOKMAKER PROMOTIONS