Until now Paddy Power Betfair has made an excellent job on expanding their brand name, but is this enough for the British corporation? The answer is no and it came out of the CEO’s mouth, Breon Corcoran, who told that the company is going to make new acquisitions, in order to expand their business around the whole world. Corcoran told that PPB governance was keeping an eye on market M&A activity and will consider potential acquisitions that will boost the betting operator’s «international footprint», as he stated.
Corcoran commented: «We have the right to consider most of these things. We’re in a market-leading position in the UK, in Ireland, in Australia and in the United States, so diversifying our international footprint is important. If we were to do something and the right asset came up and it was international and gaming focused, it would be interesting. PPB will look to capitalise on its enhanced scale producing optimal customer services, products and pricing. Continuing its merger integration, PPB will combine best individual legacy assets», meaning that even more acquisitions are on their way for the British firm.